ALOHA SUSHI-ABOUT US PAGE

BUSINESS CONCEPT

We are part of the food industry. Our target market is local residents, tourists,

and militrary residents in Hawaii. Our primary product is take-out sushi.

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The mission of our business is to produce products that offer ourstanding quality

at a reasonable price, to build brand name chain stores, and to be the leaders in our market.

We intend to fulfill this mission by giving extra attention to customer service,

production, research, and changes in the market.

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In the food industry today, there is a much greater awareness than ever before

of the need for healthy foods. This has occured as a result of changes in lifestyle, which

creates tremendous opportunities for businesses that specifically respond to this change.

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We intend to distiguish ourselves from our competition by offering

the highest quality and reasonably priced sushi, which addresses these new needs

much more effectively than current companies in our market area.

We offer restaurant quality sushi with fast-food pricing.

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Our goal is to become one of the leading fast-food Sushi restaurants in Hawaii. We

want people to think "Aloha Sushi " when hungry for sushi.

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We intend to accomplish this goal by offering sushi that meets public needs

better than any other competitor by utilization of cost control. This is done through

joint purchasing and marketing with associates of Aloha Sushi,

and building a superior workforce through careful hiring and continuous training

and development a for better tasting sushi.

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BUSINESS STRUCTURE AND PRESENT DIMENSION

Aloha Sushi is a newly established company in Hawaii. Aloha Sushi is currently operating under

the name of Bishop Convenience and Aloha Sushi at 1132 Biship St, Honolulu Hawaii.

(For other locations and their business information-Please check home page and

click "Location" page for more information)

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THE OVERALL MARKET

The majority of Hawaii's population is accustomed to sushi.

Another advantage of sushi restaurant in Hawaii is the abundant supply

of fresh fish because of its geographical location surrounded by ocean.

Many fish and seafood restaurants in Hawaii carry sushi in their menus.

Sushi is not just a Japanese cuisine but one of the beloved local favorite foods of Hawaii.

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STRATEGY

Our strategy is to compete on price and be the value leader in our field.

We intend to be the lowest price leader.

We will be able to do so while maintaining above average profit margins

without sacrificing quality. To do this, we intend to have a low-cost focus

throughout our operation. In addition to keeping costs down, we streamline our products

by serving only highly demanded sushi. Also, our general business plan is to

leave out many of the features and options that raise the cost of doing business,

that only add marginal value to consumers.

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PRODUCT DESCRIPTION

Our product is sushi! Sushi is a traditional Japanese food which has gained popularity in Asian

countries and is gradually attracting epicures and health conscious people around the world

because of its delicate taste and nutritional values.

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Sushi is made of a variety of raw fish and vinegared rice wrapped with seaweed

called "nori". It can be also served with a variety of fresh seafood and vegetables with

unique sauces to make the taste diverse.

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Our sushi does not contain MSG or artificial flavors and provides the taste of natural

freshness that has been enjoyed for centuries.

FACILITIES

As a take-out sushi business, the location of our facility is essential part of our business.

Since our target market is local residents, tourists, and military residents, we feel that our

company needs to be located near or inside shopping malls or supermarkets.

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A limited amount of specialized equipment is utilized at the facility to make sushi,

including a rice cooker and sushi maker. Approximately 200 to 500 square feet are required for this

operation. Because we do not cook with fire, special facilities or ventilation systems are not required.

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If you are interested in a very lucative business venture in sushi, please contact the owner

at the Bishop Street location of Aloha Sushi (You can find the address and phone number

at the locations page of this web site).

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